Ayman Lotfy was born in Cairo, Egypt on the 30th of August 1968, he graduated from the faculty of Arts and started working as a fashion designer for the well-known brands in Egypt. He joined one of the most important Advertising Companies in Egypt in 1992 as a graphics designer. In 1998, he started shooting his own photographs to enhance his designs and artwork. Since then, his passion for photography lead him to express his vision through his lens and became the photographer and art director of his company.Ayman Lotfy is the PSA Middle East Region Director,he earned The MPSA star in 2008 , his first book ( The Other Side Of Faces ) was published in 2006 with the painter Riham Sadany , Ayman participated in many exhibitions and won many prizes both nationally and internationally.